Hello, I'm Claus and this is my journey

Break it Kids is a science-based, structured wellness product designed to motivate children aged 3-12 to engage in active, 10-minute adventures that improve their well-being and academic performance through creative movement breaks.
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• I led the complete transformation of the Break it Kids landing page, focusing on significantly improving the user experience and visual interface to increase conversion and lead generation.

• I conducted a heuristic analysis to identify and rectify critical problems in the UX.

• I used Framer, a no-code design and prototyping tool, to develop an interactive and responsive landing page. This allowed me to iterate quickly and visualize effective solutions.

• I conducted A/B testing to evaluate variations in the design, which allowed me to make data-driven decisions and improve usability.

• I configured and implemented a payment platform for the product, integrating key functionalities for a secure shopping experience tailored to the business needs.

• I designed and configured forms to maximize lead collection and optimize conversion rates.

• I coordinated the integration of product content to ensure that the messages were clear and compelling, satisfying both users and business objectives.

Ghanta is a mindfulness workshop designed to help people manage stressful and anxious situations.
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• I led user experience efforts by designing and executing the research plan in its initial stages, identifying market opportunities and challenges.

• I analyzed collected data using various methodologies, conducting generative research through interviews and surveys to gather qualitative and quantitative information.

• I participated in the ideation process, developing User Journey Maps and Jobs-To-Be-Done to identify user needs and expectations, defining their tasks presented in a comprehensive research report.

Reflection, designed for therapists seeking precise control between sessions and detailed tracking of their patients' progress, provides personalized tools to address psychological challenges.
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• Led secondary research, analyzing verbal interviews and user surveys to gather key insights.

• Developed detailed user profiles and empathy maps to understand the needs and challenges of both therapists and patients.

• Conducted thorough market and competitive research, using methods such as business analysis and affinity diagram creation to identify opportunities and challenges.

• Created user flow maps and conceptual diagrams, facilitating understanding and improvement of time management and personalized activities between sessions.

• Developed interactive prototypes from mid to high fidelity, using wireframes and conceptual testing to assess the effectiveness and usability of the design.

Research on Roman ceramics · Guided tours at the Can Tacó archaeological site · Classification and analysis of archaeological material · Excavation tasks

Research on religion and Greek archaeology in the 5th century BC · Data analysis · Research techniques · Athenian pottery in ancient symposia · Centers of production and trade of material culture.