Hello! I'm a UX UI designer and anthropologist with a clear purpose: to enhance the user experience. My approach goes beyond creating aesthetically appealing interfaces; my goal is to understand the needs, desires, and behaviors of users in order to create meaningful and satisfying digital experiences.
I'm always in search of new challenges and opportunities to collaborate with creative and passionate teams. I'm open to exciting projects where I can apply my experience and knowledge to create innovative and appealing products.
This project showcases my end-to-end UX research and design work for a global platform that connects models and talents with major clients.
• Conducted qualitative and quantitative research at Model Management to identify user (models and clients) needs and pain points, improve the web reservation system, and develop a new integrated payment feature on the platform.
• Led ideation sessions for new functionalities based on research and business objectives, including the integration of MangoPay.
• Applied user-centered design to create functional and effective interfaces, enhancing the reservation experience, freelancer verification, and payment process.
• Drove the creation and iteration of user flows and prototypes, optimizing the reservation and payment process.
• Conducted usability testing to validate designs and identify improvements.
• Collaborated with cross-functional teams to ensure alignment with project objectives and legal and regulatory requirements.
• Used FigJam and Figma to carry out all stages of Design Thinking.
Break it Kids is a science-based, structured wellness product designed to motivate children aged 3-12 to engage in active, 10-minute adventures that improve their well-being and academic performance through creative movement breaks.
• I led the complete transformation of the Break it Kids landing page, focusing on significantly improving the user experience and visual interface to increase conversion and lead generation.
• I conducted a heuristic analysis to identify and rectify critical problems in the UX.
• I used Framer, a no-code design and prototyping tool, to develop an interactive and responsive landing page. This allowed me to iterate quickly and visualize effective solutions.
• I conducted A/B testing to evaluate variations in the design, which allowed me to make data-driven decisions and improve usability.
• I configured and implemented a payment platform for the product, integrating key functionalities for a secure shopping experience tailored to the business needs.
• I designed and configured forms to maximize lead collection and optimize conversion rates.
• I coordinated the integration of product content to ensure that the messages were clear and compelling, satisfying both users and business objectives.
Ghanta is a mindfulness workshop designed to help people manage stressful and anxious situations.
• I led user experience efforts by designing and executing the research plan in its initial stages, identifying market opportunities and challenges.
• I analyzed collected data using various methodologies, conducting generative research through interviews and surveys to gather qualitative and quantitative information.
• I participated in the ideation process, developing User Journey Maps and Jobs-To-Be-Done to identify user needs and expectations, defining their tasks presented in a comprehensive research report.
Reflection, designed for therapists seeking precise control between sessions and detailed tracking of their patients' progress, provides personalized tools to address psychological challenges.
• Led secondary research, analyzing verbal interviews and user surveys to gather key insights.
• Developed detailed user profiles and empathy maps to understand the needs and challenges of both therapists and patients.
• Conducted thorough market and competitive research, using methods such as business analysis and affinity diagram creation to identify opportunities and challenges.
• Created user flow maps and conceptual diagrams, facilitating understanding and improvement of time management and personalized activities between sessions.
• Developed interactive prototypes from mid to high fidelity, using wireframes and conceptual testing to assess the effectiveness and usability of the design.
Research on Roman ceramics · Guided tours at the Can Tacó archaeological site · Classification and analysis of archaeological material · Excavation tasks
Research on religion and Greek archaeology in the 5th century BC · Data analysis · Research techniques · Athenian pottery in ancient symposia · Centers of production and trade of material culture.
Theoretical and practical university classes. Methodology and Research Techniques III in Anthropology and Archaeology · Fieldwork at the Field School in Anthropology and Archaeology · Participant Observation, Field Diary, Ethnographic interview
Direction, planning, and coordination of the Research Project · Archaeological and anthropological fieldwork in the community · Research on the identity of the Chaqueña society within the context of urban growth and indigenous communities
